Post by account_disabled on Dec 30, 2023 10:10:15 GMT
What merchandise do customers usually choose instead? This point will help us analyze the competition and discover why some consumers choose another product similar to ours. Target vs. buyer persona So that we can recognize the target or objective audience of our business, it is also appropriate to understand the differences with the buyer persona. Although these concepts are very similar, they have their differences. This does not mean that they cannot complement each other. In fact, they can coexist with each other. We can say that the target , at the end of the day, is a group of people who have very defined demographic characteristics : age, gender, educational level, place where they live, etc.
Meanwhile, the buyer persona is the abstraction of demographic and psychographic characteristics , such as fears, beliefs, lifestyle, tastes, in some cases even political Phone Number List preferences - among others - in a person, to whom we will even give a name that we will allow you to identify it. Usually the buyer persona is used in online or digital marketing, although that does not mean that we can use it in all our marketing efforts. Importance of the target Knowledge of our market will help us determine which consumer characteristics offer us greater sales opportunities. We can use this to our advantage when configuring our advertising campaigns for specific objectives or targets.
Next, we will mention other aspects in which our company will find benefits if we perfect the technique of analyzing our brand's target. 1. Proper adjustment of parameters on internet advertising platforms Do we use the marketing functions offered by social networks for our page? Do we use online advertising, such as Facebook Ads or Google Ads , to promote the products? In these cases, it is convenient that we have precise information about the target market so that these campaigns reach these users. On these platforms we will have the opportunity to segment the market we want to reach. With a prior study of its characteristics, it will be a fairly simple process to reach the audience that is most likely to react favorably. Although with a relatively low investment you can create an interesting campaign, you must manage your approach so that every dollar invested is worth it.
Meanwhile, the buyer persona is the abstraction of demographic and psychographic characteristics , such as fears, beliefs, lifestyle, tastes, in some cases even political Phone Number List preferences - among others - in a person, to whom we will even give a name that we will allow you to identify it. Usually the buyer persona is used in online or digital marketing, although that does not mean that we can use it in all our marketing efforts. Importance of the target Knowledge of our market will help us determine which consumer characteristics offer us greater sales opportunities. We can use this to our advantage when configuring our advertising campaigns for specific objectives or targets.
Next, we will mention other aspects in which our company will find benefits if we perfect the technique of analyzing our brand's target. 1. Proper adjustment of parameters on internet advertising platforms Do we use the marketing functions offered by social networks for our page? Do we use online advertising, such as Facebook Ads or Google Ads , to promote the products? In these cases, it is convenient that we have precise information about the target market so that these campaigns reach these users. On these platforms we will have the opportunity to segment the market we want to reach. With a prior study of its characteristics, it will be a fairly simple process to reach the audience that is most likely to react favorably. Although with a relatively low investment you can create an interesting campaign, you must manage your approach so that every dollar invested is worth it.
