Post by arfanho7 on Feb 27, 2024 8:07:59 GMT
“Their approach doesn’t just combat a downturn it can lay the foundation for continued success once the downturn ends.” As business leaders begin planning for the coming year in the midst of all the market turmoil and uncertainty this is one lesson it might pay to remember.Cold Calling Stella McCartney With her unique leadership style and innovative approach to green fashion Stella McCartney shows that a luxury brand can be sustainable.
SUBSCRIBE ON iTUNES More Ways to Listen LISTEN SUBSCRIBE APPLE PODCASTS Cold Calling Stella McCartney Brian Kenny Today we’ll hear from Professor Anat Keinan about her Hungary Phone Number case entitled “Stella McCartney.” I’m your host Brian Kenny and you’re listening to Cold Call. Professor Keinan teaches in the MBA program at Harvard and is an expert in branding luxury marketing and many other things related to those fields. Professor thank you for joining us today. Anat Keinan Thank you. BK So I want to start by asking you just to simply set this case up for us. What is this case about AK So I wrote this case as part of a new course I’m developing on luxury marketing.
The course aims to address the most current challenges and opportunities for luxury brands. And one of the topics I wanted to highlight in the course is sustainability especially because luxury and sustainability are often viewed as conflicting as contradicting. And when came to mind because she’s the most prominent player when it comes to the green fashion movement. And her story is very inspiring. She broke conventions. She challenged the system. She introduced a different approach that proved to be successful and profitable.
SUBSCRIBE ON iTUNES More Ways to Listen LISTEN SUBSCRIBE APPLE PODCASTS Cold Calling Stella McCartney Brian Kenny Today we’ll hear from Professor Anat Keinan about her Hungary Phone Number case entitled “Stella McCartney.” I’m your host Brian Kenny and you’re listening to Cold Call. Professor Keinan teaches in the MBA program at Harvard and is an expert in branding luxury marketing and many other things related to those fields. Professor thank you for joining us today. Anat Keinan Thank you. BK So I want to start by asking you just to simply set this case up for us. What is this case about AK So I wrote this case as part of a new course I’m developing on luxury marketing.
The course aims to address the most current challenges and opportunities for luxury brands. And one of the topics I wanted to highlight in the course is sustainability especially because luxury and sustainability are often viewed as conflicting as contradicting. And when came to mind because she’s the most prominent player when it comes to the green fashion movement. And her story is very inspiring. She broke conventions. She challenged the system. She introduced a different approach that proved to be successful and profitable.
